Objective
To understand the future developments of treatments in a broad range of therapeutic areas across x10 markets
Markets – Turkey, Poland, Brazil, South Korea, Russia, India, Australia, Belgium, Sweden, Switzerland Mexico and Taiwan
Methodology
Telephone interviews, phone to web or face to face and entered online, subject to country culture
Sample size
N=325 interviews amongst Opinion Leaders and Specialists
Challenges
Availability of respondents in these markets, lack of conventional technologies and cultural differences
Outcome
The project was completed on time and within budget as we have in-depth experience of all these market, a wide understanding of local country cultures and project management teams to run this study.