Objectives
To understand how a child/adolescent’s quality of life is affected by having ADHD.
Markets – UK
Methodology
x2 waves postal study amongst x200 Carers of children with ADHD (split evenly between children under 12 years old, and over 12 years old.
Challenges
Most of the challenges sprang from its methodology as all interviews had to be completed via pen and paper. During the course of the fieldwork, we were faced with a nationwide postal strike, changes to the questionnaire, and most importantly the unavailability of many respondents completing both waves which were conducted over a gap of 4 months.
Outcome
To offset the poor response rate from postal surveys we recruited respondents over the phone and only send out postal surveys to respondents who confirmed their interest, thereby significantly raising response rate and reducing cost whilst maintaining quality of deliverables.