Objective: To understand the usage of specific infusions as treatments for persons affected by Haemophilia  

UK and France

60 minute telephone depth interviews per market

Sample size
N=10 patients affected by Haemophilia in each country

The key challenges were that with only a few hundred people in each country meeting the selection criteria the chances of locating these were slim. This also included parents of children with Haemophilia.

Solutions and Outcome
By combining panel, HCP recruitment, working with patients associations and social media recruitment we were able to reach the numbers in both countries.