Objective: To learn how physicians currently identify and approach patients with a suspected substance dependence problem and to gather information on physicians’ strategies for diagnosing and providing treatment. 

Markets

UK – London and Leeds, Germany – Berlin and Munich, France – Paris and Lyon, Italy – Milan and Rome, Spain – Barcelona and Madrid.

 

Methodology

Focus Group Discussions in central location in 2 cities per country, 2 groups per city and 16 participants in total per market (8 GPs and 8 Psychiatrists)

Challenges

Each discussion included patients profiles which needed to be assessed by each physician independently without influencing others.

Solutions and Outcome

To achieve this we used iPads and a web program supplied to the moderators and each of the Physicians. With this the moderator could immediately read each physician’s response while avoiding influence on the other physicians, and use this information to drive the discussion forward.