Quantitative

Objective Research the market for a Herpes Zoster vaccine. Scope of the study Number and type of Respondents needed – 150 – different combinations per markets of GP/ Family physicians/ Geriatricians/ Dermatologists/ retail pharmacists; 150 Patient completes aged 55 + (as they are most likely to get Herpes Zoster) Markets Emerging markets: Turkey, Poland, Brazil, Mexico and Taiwan Methodology Clients wanted Online. However it had to vary depending on the market and target group (owing to cultural differences, most effective ways of getting things done etc), as below: Turkey, Poland and Taiwan Physicians – Recruitment over the phone, then online as links sent to qualified respondents to complete Turkey and Poland Patients – Recruitment over the phone, main interview was a combination of over the phone and face to face due to lower rates of internet usage by the target age groups Brazil Physicians – over the telephone and main fieldwork online by the physicians Brazil and Mexico Patients and Caregivers – Recruitment over the phone and interjecting at public places. Interviews at central location. Heavy reliance on referrals Mexico Physicians – Recruitment done physically [...]

Objective To recruit and interview Operating Room Nurses about Surgical Sealants Sample 25 Operating Room Nurses who have experience using a specific surgical sealant Markets – UK   Methodology Online quant study, 25 min LOI Logistical and Operational Challenges faced: Initial quotas were Operating Room Nurses as per clients’ request. Through speaking with a couple of these Nurses we found that Surgical Ward Nurses were involved in Sealants as well so we included them as well for target audience. The survey was very American and not applicable to UK. For example Job titles, sealant names etc being used in the final survey were American terminologies - based on some primary research with some Nurses we had them changed to suit UK Very low IR as the nurses hadn’t heard of or ever used the specific sealant that the clients wanted to research about; so quota introduced such that clients were ok to get some non-users as well as their views were then considered to be important to understand the non-usage of the specific sealant. Solutions Suggested to the clients to field a more open screener to [...]

Objective Nurses – recruiting and interviewing 50 nurses managing ostomy/ ttoma patients for quarterly wave with same respondents. Patients – recruiting and interviewing 40 ostomy patients who had their ostomy/ Stoma surgery in the past 12 months: the split required per Quota was 20 patients answering 0 to 3 months and 20 patients answering 4 to 12 months Markets – UK only Methodology Online quant study, 30 min LOI for both Logistical and Operational Challenges faced: Nurses – couldn’t contact Nurses from previous waves, universe small, and had a restriction of 2 completes per hospital. Worked through Referrals and directly contacting the relevant wards across the hospitals in the country. Client’s programming mistakes were discovered 75% of our way into the fieldwork, had to re-contact all completes up to that point with no extension in timelines. Patients – those who had their surgery 0 to 3 months ago were the most challenging and low incidence group as they had recently had surgery and most were still in hospitals. Referrals from Patients and Patient Associations; and more successfully nurses spreading the word and flyers amongst the [...]

Objective To understand the future developments of treatments in a broad range of therapeutic areas across x10 markets Markets – Turkey, Poland, Brazil, South Korea, Russia, India, Australia, Belgium, Sweden, Switzerland Mexico and Taiwan Methodology Telephone interviews, phone to web or face to face and entered online, subject to country culture Sample size N=325 interviews amongst Opinion Leaders and Specialists Challenges Availability of respondents in these markets, lack of conventional technologies and cultural differences Outcome The project was completed on time and within budget as we have in-depth experience of all these market, a wide understanding of local country cultures and project management teams to run this study.

Objectives To understand how a child/adolescent’s quality of life is affected by having ADHD. Markets – UK Methodology x2 waves postal study amongst x200 Carers of children with ADHD (split evenly between children under 12 years old, and over 12 years old. Challenges Most of the challenges sprang from its methodology as all interviews had to be completed via pen and paper. During the course of the fieldwork, we were faced with a nationwide postal strike, changes to the questionnaire, and most importantly the unavailability of many respondents completing both waves which were conducted over a gap of 4 months. Outcome To offset the poor response rate from postal surveys we recruited respondents over the phone and only send out postal surveys to respondents who confirmed their interest, thereby significantly raising response rate and reducing cost whilst maintaining quality of deliverables.