Case Studies

Case Study 4: Therapy Forecaster

Objective To understand the future developments of treatments in a broad range of therapeutic areas across x10 markets Markets – Turkey, Poland, Brazil, South Korea, Russia, India, Australia, Belgium, Sweden, Switzerland Mexico and Taiwan Methodology Telephone interviews, phone to web or face to face and entered online, subject to country culture Sample size N=325 interviews amongst Opinion Leaders and Specialists Challenges Availability of respondents in these markets, lack of conventional technologies and cultural differences Outcome The project was completed on time and within budget as we have in-depth experience of all these market, a wide understanding of local country cultures and project management teams to run this study.

Case Study 5: Living with ADHD

Objectives To understand how a child/adolescent’s quality of life is affected by having ADHD. Markets – UK Methodology x2 waves postal study amongst x200 Carers of children with ADHD (split evenly between children under 12 years old, and over 12 years old. Challenges Most of the challenges sprang from its methodology as all interviews had to be completed via pen and paper. During the course of the fieldwork, we were faced with a nationwide postal strike, changes to the questionnaire, and most importantly the unavailability of many respondents completing both waves which were conducted over a gap of 4 months. Outcome To offset the poor response rate from postal surveys we recruited respondents over the phone and only send out postal surveys to respondents who confirmed their interest, thereby significantly raising response rate and reducing cost whilst maintaining quality of deliverables.